You can use this area here to get peoples attention and let them know something great!
How to Build a Profitable Online Community for Your Consulting Business: A Unique Approach
Wednesday, October 16, 2024
How to Build a Profitable Online Community for Your Consulting Business
Online communities are becoming a staple in the consulting and info product world, offering immense value to both business owners and their clients. However, starting a community isn’t just about creating a fun side project. When strategically integrated, a community can maximize the value of your core business and generate additional revenue.
In this post, I’ll share how I helped my friend Don build a community that not only aligned with his business but also added a new revenue stream by leveraging a unique model that you, too, can implement.
Why Start an Online Community?
Communities bring people together who share common goals, interests, or challenges. For consultants and info product creators, an online community can:
• Position you as a thought leader in your field.
• Create a recurring revenue stream.
• Increase customer loyalty by providing ongoing value.
However, not all communities are created equal. The key is to build a community that aligns with your strengths and supports your business objectives.
Case Study: Helping Don Build His Community
Don, a software developer, wanted to start a community. Initially, he saw it as a side project—a fun way to connect with like-minded individuals. But after a few questions, we uncovered an approach that turned his community into an asset for his business.
When starting any community, the first thing you need to do is understand yourself. Are you better at the technical aspects of your field, or are you more skilled at client interactions, sales, and deal-making? Don discovered that he excelled at networking and finding new projects rather than the technical side.
With this insight, we identified an opportunity to align his community with his strengths.
Creating a Unique Community Model That Generates Income
Instead of creating a typical community around teaching others about software development, I suggested a different model. Don could build a community of top-notch technicians and contractors who pay to be part of it. In return, Don would leverage his sales skills to bring in projects and feed these opportunities directly to the community members.
By focusing on connecting his community members to paid projects, Don created a recurring revenue stream for himself (MRR) while supporting his core business. This approach allowed him to keep two essential pipelines full: sales (new projects) and fulfillment (high-quality tech talent).
How to Build a Community That Supports Your Core Business
If you’re considering building a community, think about how it can support your main business activities. Ask yourself:
1. What are my strengths? Are you better at sales or technical work?
2. Who should my community serve? Potential clients, collaborators, or other industry professionals?
3. What value can I offer that others aren’t? Consider how you can leverage your unique skills to provide value.
In Don’s case, he found that by focusing on his ability to source projects, he could create a community that supports him, generates revenue, and enhances his business.
Get Started with Your Own Community Today
Ready to create a community that aligns with your business and generates recurring income? Start with the right tools. Skool offers a 14-day free trial, making it easy to get your community up and running. CLICK HERE to start your 14-day free trial today!
Once you’ve signed up, send me a message on X (formerly Twitter) at @PaytonIgo. I’d love to give you a free consultation call and help you take your community to the next level!
Conclusion
Building a profitable online community is all about aligning it with your strengths and core business. Whether you’re a consultant, coach, or info product creator, taking a strategic approach will ensure that your community adds value and becomes an integral part of your success.
Ready to Start Your Own Skool Community?
Payton Igo
Video Marketing Consultant
Greetings, I'm Payton Igo, a videographer turned internet marketer with a focus on assisting online coaches and consultants in attracting clients and transitioning into successful video marketers.
Let's elevate your business together. 🚀
www.paytonigo.com
Copyright Igo Productions LLC 2024
Disclaimer for Igo Production LLC & PaytonIgo.com’s Marketing and Consulting Services:
The information provided by Igo Productions LLC (“we,” “us,” or “our”) on paytonigo.com and through our marketing and consulting services is for general informational and educational purposes only. All information on the site and our consulting services is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information.
Under no circumstance shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of the site or our services or reliance on any information provided on the site and through our services. Your use of the site and our services and your reliance on any information on the site and through our services is solely at your own risk.
The site and our services may contain links to other websites or content belonging to or originating from third parties or links to websites and features. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability, or completeness by us.
Consultation Disclaimer
Our marketing and consulting services are intended to provide helpful and informative material on the subjects addressed. They are sold with the understanding that we are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.
Earnings and Results Disclaimer
Igo Productions LLC cannot and does not make any guarantees about your ability to get results or earn any money with our products, services, ideas, information, tools, or strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer, or professional advisor before acting on this or any information related to a lifestyle change or your business or finances.
Affiliate Disclaimer
This site and our services may contain affiliate links, meaning we may receive a commission if you decide to purchase a product or service through these links, at no additional cost to you. This helps support our business and allows us to continue to provide valuable content and services. Please understand that we have experience with all of these companies, and we recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something.
Compliance and Affiliation Disclaimer
Igo Productions LLC (and paytonigo.com) is committed to ensuring the highest level of integrity and compliance with all applicable advertising policies and regulations. It is important for us to clarify the nature of our relationship with third-party platforms:
* Not Affiliated with Facebook or Meta: Igo Productions LLC (and paytonigo.com) is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Facebook, Inc., Meta Platforms, Inc., or any of their subsidiaries or affiliates. All product and company names are the registered trademarks of their original owners. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder of their product brand.
*
* Independent of Google: Igo Productions LLC (and paytonigo.com) is an independent entity and not part of Google LLC. Our use of Google’s services, such as Google Ads, is as a customer and/or advertiser, and does not indicate an official partnership or any special relationship with Google. References to Google or any related services are for descriptive purposes only and signify our compliance with Google Ads policies and our dedication to leveraging their platform responsibly and effectively.